How it all started

Hi my name is Brent Nelson. I am the owner of the very popular auto service centre Auto101 based and situated in Asburton on the outskirts of Pietermaritzburg, Kwazulu Natal.

It all started some 30 years ago in the very same workshop that I own now.

Growing up with a mechanic as a Dad was not easy, but it was worth it. He taught me and my brother not only about repairing cars but that life can throw you many curve balls.

We had the opportunity to continue the family business after him, however, being young and impulsive with my own thoughts and opinions (not always being right!) I pursued a career in electronics.

This changed shortly after school as I went through an apprentice program and 4 years later qualified as an earthmoving technician with distinction.

I then worked for various companies all over South Africa including Landrover SA, Caterpillar, Komatsu , and JCB.

Working for big brands and corporate companies gave me much experience in the way a business should run, and also in dealing with products and customers. Yet I always had the desire to have my own business one day.

To cut the story short (as I could write a book on my journey up until this point!)…One day a good friend and I were riding our mountain bikes and he said it was time for him to move into another adventure and that he would like to sell his business and what do you know: the business he was selling was the very same car workshop I grew up in as a child.

Something sparked within me and I could see the potential this business had and I knew it could be mine.

So here I am, a year later, having created a one-stop-solution for any make of car.
We specialize in all cars, not just a certain brand with all the latest technology.

We cover every aspect of the automobile from major or minor repairs and services; diagnostics; aircon repairs and regasing; new and used tyres; wheel alignment; engine overhauls; gearboxes; clutches; complete suspensions; basic panelbeating and spraypainting to electrical; batteries and much more.

Thanks go to my Lord and Saviour Jesus Christ for His help and strength through this life and journey; my wife for her support during the years, standing by me through thick and thin; my Mom and Dad for their support in this new venture; my sister Nicole for taking on the challenge of running the business with me; and of course Grant, Hannah, and Paul. Thanks guys for all the support.

I would also like to thank all my customers for their support and the Ashburton/Lynfield Park community for giving me the chance to prove myself and for putting their trust in Auto101’s ability to sort out their automotive needs.

Our brand statement :
The mission of AUTO 101 is to provide high quality, convenient and comprehensive auto repair at an affordable and market related cost.

The most important aspect of our business is trust and transparency.

It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness, time to completion; and to discover new ways of exceeding the expectations of our clients by providing quality workmanship.

AA and RMI registered.